A contract is nothing more than a (hopefully written) description of a business relationship. Like all relationships, business relationships succeed when there is a clear understanding between the parties. Contracts that are clearly written, that establish in understandable language the rights and responsibilities of the parties, and that treat the parties fairly will help you build and maintain quality business relationships.
Unfortunately, most small businesses think that contracts are a hindrance to the sales process. I don’t look at contracts that way, I want to write a contract that gets you to “yes” faster and gets that signature on the contract sooner.
Clear contract drafting is not just about clear language (although that is a big part of the process) it is also about making sure that the contract you present to others a contract that reflects your business culture. Your contract should reflect your business not your lawyer’s. A contract should not require a law degree to read.