Category Archives: #mattthelawyer

Taglines and Trademarks

In the world of marketing and brand building, there have been some iconic taglines that become famous trademarks.

Just Do It! by Nike

I’m Lovin’ It by McDonald’s

Think Different by Apple

All of these taglines have become synonymous with their company and brands, which is the goal of any advertising. All those companies had multi-million dollar ad campaigns to help build the brand, but that doesn’t mean that you can’t have your own tagline registered as a trademark. Here are some things to think about.

Governing Law, Jurisdiction, and Venue

Today, I want to talk about geeky contract terms that people often ignore: Governing Law, Jurisdiction, and Venue. These terms usually appear in the boilerplate of a contract, and I group these three subjects together because they revolve around one similar concept: What are going to be the rules if there is a dispute between… Continue Reading

The Problem with Arbitration and a Solution

Having spent several years in litigation practice, day in and day out all I dealt with were partners who were suing or being sued. I concluded that while litigation is an important part of the American legal system, it is also very wasteful. It is not designed to help parties find a resolution, rather it… Continue Reading