Trademark

I want to talk briefly about the role of the U.S. Patent and Trademark Office (USPTO) once you have a registered trademark. A couple of weeks ago a friend of mine obtained a registered trademark (not through me for which we shall have words). While doing...

When an examining attorney is reviewing a trademark application at the U.S. Patent and Trademark Office (USPTO), they must determine whether or not a trademark application should be moving forward. The examination process is as much an art as it is a science. But, let’s...

One of the most common questions I get when discussing trademarks is when is an appropriate time to submit an application for a registration of a trademark. It is a good question that involves a number of factors. But the trademark office breaks things down...

Many small and creative businesses are interested in trademarking their business name or logo. While it may seem like a daunting task and does take some time (approximately six months without any bumps in the road), registering a trademark is something that can be done...

For those of you reading this who are not from Maryland, our state has a unique flag and people are proud of the flag. Not unsurprisingly, quite a few businesses who are proud of their state, and not just Marylanders, want to incorporate their state...

In the world of marketing and brand building, there have been some iconic taglines that become famous trademarks. Just Do It! by Nike I'm Lovin' It by McDonald's Think Different by Apple All of these taglines have become synonymous with their company and brands, which is the goal of...

Over the past couple of months, I have assisted a few clients in dealing with trademark cease and desist letters. A cease-and-desist letter is just like it sounds, a demand by a trademark owner to another business to stop using their trademark. Often these letters...

Congratulations! You got your trademark registered with the US PTO. You have an officially registered trademark blessed by the United States government. If you think that was the hard part, it is not. Now comes the hard part of policing, protecting, and maintaining your trademark. Let’s...

Filing an application for a trademark registration with the United States Patent & Trademark Office is surprisingly easy in terms of the actual process itself if you are prepared with your materials. There are services out there that will help you file a trademark registration...

Companies who are looking to build a brand should also be thinking about trademarks and how to create a strong trademark. When I am consulted as an attorney, I am often asked about what goes into a strong trademark. So before launching into what a...