Companies who are looking to build a brand should also be thinking about trademarks and how to create a strong trademark. When I am consulted as an attorney, I am often asked about what goes into a strong trademark. So before launching into what a...
I am a big fan of The Slants, not just their music, but their crusade against the U.S. Patent & Trademark Office. The Slants had a gig as the Supreme Court of the United States last week. Well, their lawyers did, even if the band...
Here is my Laywer Live video for this week, where I discuss some of the considerations and hints for creating a good trademark. Like all marketing and branding exercises, you need to do some good market research so that you can know what your competition...
For new start-up companies or small business, establishing a brand is necessary. Establishing a brand takes time, effort, and probably a bit of money. But when it comes to establishing a brand that may be trademarked, it is vitally important to consider whether your potential...
Love 'em or hate 'em, hashtags are here to stay. The pound sign has become an ever-present feature of social media and has begun to creep into brand identities. Hashtags are also creeping into the Trademark Office as requests for trademark registration. A quick search...