In the world of marketing and brand building, there have been some iconic taglines that become famous trademarks.
Just Do It! by Nike
I’m Lovin’ It by McDonald’s
Think Different by Apple
All of these taglines have become synonymous with their company and brands, which is the goal of any advertising. All those companies had multi-million dollar ad campaigns to help build the brand, but that doesn’t mean that you can’t have your own tagline registered as a trademark. Here are some things to think about.